Email Campaigns

What is an Email Campaign?

An Email Campaign allows you to send a single message to many customers at once. It's commonly used for things like promotions, announcements, or reminders.

 

What You Can Do with a Campaign:

• Create a custom message (e.g. special offers, service updates)
• Choose who it goes to (all customers, or specific lists)
• Send it in bulk—no need to message each person individually
• Track performance (see who opened the email, clicked links, or unsubscribed)

Example:
Running a promotion next month? Use a campaign to email all your customers at once with the details.

Tip: Campaigns are a powerful way to stay in touch with your customer base while saving time.

To access Email Templates in Pet Manager, click on Tools in the top menu, then Email Marketing.

From the Intro Dashboard click on 'Email Campaigns'.

This area displays information about campaigns you’ve already created and sent, and it’s also where you can access your draft campaigns and view previously sent campaigns. Use the search bar in the top-left corner to quickly find a campaign, and the dropdown in the top-right to adjust how many entries are shown on screen.

• Subject – The email subject line shown to recipients.
• List – The marketing list the campaign was sent to.
• Sent – The total number of emails attempted to be sent.
• Delivered – The number of emails successfully delivered to inboxes.
• Bounced – The number of emails that failed to deliver.
• Complained – How many recipients marked the email as spam.
• Opened – The number of recipients who opened the email.
• Status – Indicates whether the campaign is a draft, scheduled, or sent.
• Created – The date the campaign was first created.
• Actions – Options to view, edit, duplicate, or delete the campaign.

You can also add a new Email Campaign from here:

This will open the campaign builder, where you can enter your custom details and choose what to include in your new email campaign.

• Location – Select the business location the campaign is associated with (useful for multi-location setups).
• Subject – Enter the subject line that will appear in the recipient’s inbox.
• Marketing List – Select a pre-made group of customers who will receive the email.
• Marketing Template – Select a pre-made email layout or design to use for the campaign content.

Once all of the selections have been made - The information will update in campaign builder for you to edit further or leave as is. 

This panel shows the estimated number of customers your campaign will be sent to and how many marketing credits you currently have available.

Please note: If you do not have enough credits the marketing campaign will not be able to be sent. In this case please purchase another marketing credit pack.

This panel allows you how to manage your campaign.

• Send – to deliver your email to the selected list.
• Send Preview – to test how it looks before sending.
• Save Draft – to come back and finish later.
• Back – to return to the previous screen without saving changes.

You're all set to send your campaign!
Review the content, double-check your selected marketing list, and choose when you'd like to send it—now or schedule it for later. Once sent, you can track open rates, clicks, and other performance stats right from the campaign dashboard.